The East Ivanhoe Traders form the East Ivanhoe Business Association and are represented by a committee which is voted in annually.  The committee holds monthly meetings in order to plan and implement strategies that act to continuously enhance the centre and promote it with marketing and promotion and other key activities throughout the year.  

The East Ivanhoe Business Association also recognises that the Shopping Strip is an integral part of the East Ivanhoe Community and when planning events, all ideas represent not only the traders, but also the patrons who keep the street alive and give it a vibrant feel.